June 10, 2011 |8 a.m. to Noon – Mall of America and the Minnesota Chapter of InfraGard Present:
Featuring, Gordon Graham, nationally recognized expert on risk management, whose work has had tremendous impact on the risk management effectiveness of law enforcement operations and private sector companies around the country and Dr. Jarret Brachman, internationally recognized counterterrorism specialist, author, public lecturer and former CIA Analyst and Director of Research at West Point’s Combating Terrorism Center.
We will also have a presentation from Weber Shandwick on their newly launched Social Crisis Simulator, FireBell. FireBell creates an authentic, real-time experience of being under attack on social media channels.
And we will hear from Mall of America’s Bridget Jewell, Bloomington Police Department’s Brant Richardson and the Eden Prairie Police Department’s Ryan Kapaun in a case study approach to analyze real crisis to see how social media changes crisis communication while exploring the changing nature of human response in crisis, and what organizations need to know to strategically employ and observe social media during these events.