David Krejci – Bio

David Krejci combines more than 17 years of “traditional” public relations experience with an expert knowledge of social media and Web development to integrate strategic digital components into communications campaigns.

As team leader within Weber Shandwick’s national Digital practice group, David directs a 30 person team of social media strategists, designers/programmers for the Minneapolis office, servicing additional clients such as U.S. Army, U.S. Census, American College of Surgeons, Amway, The Internal Revenue Service, Honeywell, Syngenta and Ernst & Young; each year David’s team touches more than 100 different clients across virtually every U.S. Weber Shandwick office.

David client work focuses on social media strategies, policies and engagement, crisis and issues management and social community organizing. It is the simultaneous expertise of both public relations and technology that allows Krejci to lead powerful and effective campaigns for his clients.

David is a 2008 recipient of the 40 Under 40 top business professionals as awarded by the Twin Cities Business Monthly. David and his team conceived, built and launched FireBell, a social media crisis simulator. FireBell has already won PR NEWS’ Best New Application and PR WEEK’s PR Innovation of the Year and has been used by several Fortune 100 companies in the first few months of its launch. David is also an adjunct professor at the University of Minnesota School of Journalism where he teaches a senior level course on social media. In 2010,

Before his digital role, David worked in Weber Shandwick’s Investor Relations / Tech group, representing technology clients Best Buy, ADC and Siemens. Prior to this, David spent two years in Weber Shandwick’s consumer practice group working on the Microsoft Gaming Hardware and Microsoft PC Speaker accounts. Before joining the agency in 1998, David was a freelance journalist for City Pages, Skyway News and the beverage industry trade magazine, Proof.

A 1991 honors graduate of the University of Minnesota, David holds a B.A. degree in English.