FireBell – Weber Shandwick

What is FireBell?

A unique Social Crisis Simulator application, FireBell creates an authentic, real-time  experience of being under attack on Twitter, Facebook, YouTube and other social media channels. Participating in a FireBell simulation provides social media crisis training experience for your team, in a secure, off-the-Internet environment.

  • Creates a live social media crisis dialogue with carefully chosen stakeholders
  • Simulates the stress of a real life crisis situation – this is live!
  • Utilizes realistic, working replicas of company and third- party social properties
  • Prepares teams to develop social media crisis plans through true experience